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Your privacy is so important that we'd like to explain what information we collect when you visit HEARTof.com (http://www.heartof.com), why we collect it and how we use it. We'd also like to explain your options to access and control your information, our data security practices and other matters. 

The PrivacyBot Trustmark

We have registered with PrivacyBot.com, an independent privacy seal program. We display the PrivacyBot Trustmark on most of our site's pages to show our commitment to good privacy practices. Click the Trustmark to see our standing with PrivacyBot.

Special Note About Children  

This Site is not intended for children, especially children under 13. Children may use this Site only with the direct supervision of their parent.

What Information Do We Collect From You And Why

When you join HEARTof.com, we collect information needed to contact you later:  

When we collect personal contact information (as described below), you may later access and modify it, but you may not remove it from our system yourself.  We collect your name and, optionally, your street address and phone number.  We also may request other "real world" contact information.

This information does not inherently reveal and will not be linked to you personally. We use this information to complete and support the immediate activity requested, administer and run the Site, and to comply with any requirements of law. This information may be disclosed only to our staff and to our immediate agents.

When you join HEARTof.com, we collect your email address or other information needed to contact you online.

This information does not necessarily reveal who you are and we will not link it to your personal identity. We use it to complete and support the immediate activity requested, administer and run the Site, and to comply with any requirements of law. This information may be disclosed only to our staff and to our immediate agents.

We use this information to send you our occasional newsletter announcing special bargains and other news about HEARTof.com.  Every edition of our newsletter provides you with a quick and convenient way to unsubscribe.  

When you join HEARTof.com, we may collect other kinds of information from you:

When you join our Site, we may collect other personal information about you, such as the identity of your preferred cause. You may later modify this information, but you may not be able to access or remove it from the system yourself.  This information may be disclosed only to our staff and to our immediate agents.

We sometimes prompt you for your email address and your password: 

In order to protect the security of the information in your HEARTof.com Account, we ask you to login using your email address and password. This information will not reveal your identity or be linked to you personally. We use this information to complete and support the immediate activity requested, administer and run the Site, and to comply with any requirements of law. This information may be disclosed only to our staff and to our immediate agents.

We may collect interactive data:

You may decide to input data while using certain interactive features at our Site, such as queries submitted to a search engine. This information will not reveal your identity or be linked to you personally. We use this information to complete and support the immediate activity requested, administer and run the Site, and to comply with any requirements of law. This information may be disclosed only to our staff and to our immediate agents.

We Confirm Your Information For Accuracy

When you join HEARTof.com, we ask you for both required and optional information.   Once you have successfully joined, we provide you both with a confirmation page and a confirmation email to ensure that we have received your information correctly.  Your accurate and up-to-date information enables us to know where you would like us to donate and to keep you informed about our programs and special promotions.

Certain Exceptional Disclosures

We may disclose your information if necessary to protect our legal rights or if the information relates to actual or threatened harmful conduct. Disclosure may be required by law or if we receive legal process.

What Are Cookies And Why Do We Use Them?

Cookies are small files stored by your browser in your computer when you visit our Site. We use cookies to make HEARTof.com easier to use and to keep track of the donations you have earned for your cause.  Cookies permit us to recognize users and avoid repetitive requests for the same information. Cookies from our Site can't be read by other sites. Most browsers will accept cookies until you change browser settings to refuse them. Please be aware, however, that if you reject cookies from HEARTof.com, we will not be able to keep track of your donations and we will not be able to donate to your cause out of your purchases.

How Do We Protect Information That We Collect?

We store certain kinds of data in encrypted form. We follow reasonable technical and management practices to help protect the confidentiality, security and integrity of data stored on our system. While no computer system is completely secure, we believe the measures implemented by HEARTof.com reduce the likelihood of security problems to a level appropriate to the type of data involved.

How Long Do We Keep User Information?

We generally keep user data on our server or in our archives for as long as we reasonably need it. We may alter this practice according to changing requirements. For example, we may delete some data if needed to free up storage space. We may keep other data for longer periods if the law requires it. In addition, information posted in a public forum could stay in the public domain indefinitely.

Data management requests are administered in an orderly manner to the extent feasible and within our direct control. Note: we have greater control over recently collected data than for archived data. Once data is removed from the system and archived, it may not be feasible to accommodate specific requests. In those cases, our general data retention policy applies.

Your Privacy At Our Associated Stores

We feature only reputable stores that employ security measures to protect your credit card information and other information.  Please be aware, however, that our associated stores are separate organizations with their own privacy policies and practices.  If you have concerns about your privacy on any of them, please check its privacy policy.

Your Consent To This Policy

By using our Site, you agree to this Policy. This is our entire and exclusive Privacy Policy and it supersedes any earlier version. We may change our Policy by posting a new version on our Site.

Legal Disclaimer

This Site operates AS-IS and AS-AVAILABLE, without liability of any kind. We are not responsible for events beyond our direct control. This Policy is governed by Delaware law, excluding conflicts of law principles. Any legal actions against us must be commenced in Delaware within one year after the claim arose, or be barred.

If You Have Further Privacy Questions

If you have a privacy question about our Site, please email our Privacy Representative: Frank T. Fitzgerald at frank@heartof.com. Or write: HEARTof.com, LLC Attn: Frank T. Fitzgerald, 6519 N. Fairfield, Chicago, Illinois, 60645.